SOON

BASELINE was created for people who want to eat well without sacrificing time, flavour, or convenience. Based in London, we specialise in chef-prepared meal prep designed to fit real lifestyles. Whether you’re busy, health-conscious, or simply tired of choosing between fast food and boring “diet” meals. Our mission is simple: make good food easy to access and genuinely enjoyable.

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Every BASELINE meal is crafted by experienced chefs who understand flavour first. We don’t believe healthy food should be bland. That’s why our dishes are built with bold seasonings, quality ingredients, and thoughtful balance. Meals that feel satisfying, exciting, and consistent weekly.

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All meals are freshly prepared in a professional kitchen, portioned with care, and delivered ready to heat and enjoy. We handle the prep, so you can focus on your routine.

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Whether you’re starting a new fitness journey, managing a busy schedule, or just upgrading how you eat, BASELINE is here to help you stay consistent — without sacrificing taste.

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Eat smart. Stay consistent. Find your BASELINE.